The Private Banking business line (personal banking services to the wealthiest private clients) has existed in the Bank since 2007 and develops taking into account the best market practices.
As of January 1, 2018, the total number of customers of the program stood at 1 465 people. In 2017, the volume of deposits from the VIP-segment increased by 20% and amounted to RUB 58.3 bn.
The main advantages of the Private Banking program are: access to the maximum set of product offers with the best price conditions; careful handling of the requests and needs of customers; development of individual solutions; full confidentiality of personal and financial data and customer transactions; family service.
The Bank's Concierge Service efficiently deals with customer requests related to travel, private aviation, real estate, art purchases, etc.
2017 became a jubilee year for Private Banking – the program has been successfully operating for 10 years. In 2017, significant changes were made to the Private Banking program. New conditions for entering the Private Banking program have been introduced (the entrance threshold for service under the program has been increased to RUB 15 mln), and a line of preferential tariffs for the program customers has been optimized. The product content of the program is strengthened by a line of investment proposals based on BSPB Capital, including the possibility of developing individual investment strategies.
The purpose of Private Banking is to constantly improve the service quality and maintain long-term relationships with customers.