Since 2007, the Bank has successfully been developing a modern Private Banking business, providing personal banking services to the wealthiest private clients.
The Bank's VIP customers are served at the specially designated, centrally located office, which features the highest standards of comfort, safety and confidentiality, including a separate parking area and a convenient vault room.
As at January 1, 2016, the total number of VIP-segment clients stood at 2 187, of whom 1 673 were members of the VIP-Club Private Banking BSPb, a private club for wealthy private clients. In 2015, the volume of deposits from the VIP-segment increased by 23% to reach more than RUB 44.5 bn.
Private Banking allows customers to receive the full range of banking products and services, including deposits, lending and cash management services, as well as brokerage, dealing and consulting services that are tailored to address an individual client’s needs. The large number of investment, real estate and insurance partners allows the settlement of customers’ issues of varying levels of complexity. The Bank's Concierge Service efficiently deals with customer requests related to travel, private aviation, real estate, art purchases etc.
Private Banking is continuously updating and refining its own line of products and services offered to its customers.
The following projects were launched in 2015:
- a wider range of services related to comprehensive support of real estate transactions;
- improved tariff plans for VIP customers;
- a streamlined deposit product line.
The Bank’s Private Banking business is committed to consistently enhancing its service quality, broadening its customer base, and improving the range of its products and services.