Since 2007, the Bank has successfully been developing a modern Private Banking business, providing personal banking services to the wealthiest private clients.
The Bank's VIP customers are served at a specially designated, centrally located office, which features the highest standards of comfort, safety and confidentiality, including a separate parking area and a convenient vault room.
As of January 1, 2017, the total number of VIP-segment clients stood at 2 109, of whom 1 348 were members of the VIP-Club Private Banking BSPb, a private club for wealthy private clients. In the uneasy economic climate of 2016, the volume of deposits from the VIP-segment increased by more than 5%, reaching more than RUB 46.8 bn.
Private Banking allows customers to receive the full range of banking products and services, including deposits, lending and cash management services, as well as brokerage, dealing and consulting services that are tailored to address the individual client’s needs. The large number of investment, real estate and insurance partners allows the settlement of customer issues in varying levels of complexity. The Bank's Concierge Service efficiently deals with customer requests related to travel, private aviation, real estate, art purchases, etc.
Private Banking is continuously updating and refining its own line of products and services offered to its customers. The following projects were launched in 2016:
- Streamlined deposit and loan product lines;
- Improved tariff plans for VIP customers;
- A wider range of services related to the comprehensive support of real estate transactions;
- The start of portfolio sales of Eurobonds issued by Bank Saint Petersburg and other issuers.
The Bank’s Private Banking business is committed to consistently enhancing its service quality, broadening its customer base, and improving the range of its products and services.